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Several paint brands have named green shades in their 2027 colour selections, making green the strongest shared theme in Ideal Home’s forecast. The report also identifies earthy browns, warm neutrals and muted pinks, but these are brand forecasts rather than evidence of what homeowners will ultimately choose.
Green is the clearest shared theme in paint brands’ 2027 colour selections, according to an Ideal Home report that compares announced colours of the year and brand edits. Dulux, Sherwin-Williams, Behr and Benjamin Moore each selected a green shade, while other brands’ forecasts point to earthy browns, warm neutrals and muted pinks as complementary directions for home interiors.
The range of greens spans pale herbal tones to darker, more grounded shades. Dulux named Soulful Sage its 2027 colour of the year, and Sherwin-Williams selected Celery, which the report describes as a similarly light green, in a year when Benjamin Moore’s 2027 colour is also green. Behr chose the mossy olive shade Grounded, while Benjamin Moore’s selection is the classic green Webster Green.
Green also features prominently in Lick’s 2027 colour edit, which includes its restful Green 09 and the brighter, yellow-undertoned Green 23. The report says Victory Colours selected Pepper Tree Green. These are separate choices by individual brands, not a single industry-wide designation; the suggestion that green will dominate is Ideal Home’s interpretation of the selections.
Other announced colours broaden the palette. Little Greene named the mid-tone brown Marle its colour of the year, while Johnstone’s Paint selected the warm neutral Country Soil. Graham & Brown chose the earthy pink Rose Earth. Lick’s edit also includes Brown 02 and plastery Pink 14, reflecting the report’s view that warm, natural-looking shades will sit alongside green.
How the Forecast Could Shape Home Choices
Colour forecasts can influence the shades offered to shoppers and the choices presented across paint, furniture and home accessories. If brands’ selections translate into retail ranges and consumer interest, homeowners planning decorating projects may encounter more sage, olive and deeper green options, paired with warm neutrals and earthier accent colours.
The report also suggests a move away from the previous year’s emphasis on deep reds, burgundy and blue. That comparison describes the trend framing in the article, rather than measured changes in sales or consumer preference. The forecasts may help readers spot emerging palettes, but they do not establish that a particular colour will suit every room or remain popular throughout the year.
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How Brands Built Their 2027 Palettes
Ideal Home says its forecast draws on paint-company colour-of-the-year announcements, brand colour edits and comments from colour specialists. Those announcements typically begin appearing from September, according to the report. They offer an early view of how suppliers and design teams are framing the coming year, rather than a definitive account of how people will decorate.
The report links the different palettes to a broader interest in colours described by the brands as personal, enduring and comforting. Little Greene creative director Ruth Mottershead said mid-tone colours can add depth without overwhelming a room. Lick’s interior design director Tash Bradley described customers as approaching colour with greater intention than in the previous year, when elevated primary colours were prominent.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027, with customers recognising their unique ability to bring depth and character to a space without feeling too intense or overpowering.”
— Ruth Mottershead, creative director at Little Greene
Forecasts Are Not Consumer Data
The selections establish what the named brands have announced, but they do not confirm which colours will be most widely used in homes during 2027. Ideal Home’s description of green as the colour set to dominate is a synthesis of the brands’ choices, not a reported market-share figure or survey result. The article provides no sales data, consumer polling, or shared ranking to measure how popular each shade will become.
It is also unclear how long these palettes will influence products and decorating decisions, or whether regional preferences will differ. The source presents a trend forecast, and actual demand may not match the companies’ predictions.
Watch for Retail and Design Releases
As brands release their 2027 paint ranges and related design products, shoppers will be able to see how widely these forecast shades appear in stores and interiors. Further announcements and customer response may add detail to the picture. For now, the confirmed development is the set of brand selections; whether green becomes the dominant choice in homes remains to be seen.
Key Questions
Which colour is most prominent in the 2027 forecasts?
Green is the most common theme in the brands discussed by Ideal Home, with selections ranging from pale sage and herbal green to olive and deeper classic shades.
Which paint brands selected green shades?
The report identifies green choices from Dulux, Sherwin-Williams, Behr and Benjamin Moore. Lick and Victory Colours also included or selected green shades in their 2027 offerings.
What colours are forecast alongside green?
The report also points to earthy browns, warm neutrals and muted pinks. Examples include Little Greene’s Marle, Johnstone’s Paint’s Country Soil and Graham & Brown’s Rose Earth.
Is green confirmed to be the most popular home colour in 2027?
No. Green leads the brands’ announced selections described in the report, but there is no consumer or sales data confirming it will be the most widely chosen colour in homes.
Source: idealhome.co.uk
